By taking on fans numerous and demographics, striking a balance between consistency a brief history of the creation of the lego constructor and adaptability and taking the time to become customers Profano has found a method to keep their interlocking bricks inside the hands of millions. 2 weeks . model that other companies will need to follow, says McKee.

Last 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range of wooden playthings. It wasn’t before the following 365 days that they started out using a fresh plastic-injection moulding machine to create plastic bricks, which immediately gave them an advantage above their competition in the thriving post-war industry.

In 49, they started off producing the bricks with studs about them to enable them to join together. This is a key version, making the bricks a lot more stable and durable. Later, in 1958, they manufactured a major improvement with the benefits of what is known as the “stud and coupling system”, which will ensures that each Lego brick fits with any other packet. These two vital iterations are why Profano sets produced 40 years in the past still interlock seamlessly with those fabricated today.

Over the years, Lego contains kept their finger for the pulse of pop customs by joining up with big-name franchises including Star Battles and Harry Potter. It has also accepted the community of adults which can be fans of the brand, known as AFOLs (Adult Admirers of Lego), with a choice of sets like the Back to the Forthcoming DeLorean period machine and a set of feminine Nasa experts.