Dentsus gaming chief on the 2023 trends shaping the sector

It’s a desire to create magic that is why many of us work in the creative sector – the ‘magic of Disney’ is what enables it to celebrate 100 years this year. The viewer – traditionally a passive observer – will become a participant in an interactive three-dimensional space, influencing how stories unfold through their individual actions. She is committed to leading an organisation that is a responsible business and is committed to a more inclusive and sustainable world. She is extremely proud of the work CGI does, which continues to build on a long and unique heritage, delivering some of the most complex mission-critical programmes in the UK. “Notably, Apple didn’t mention the metaverse in its launch communications, using the term ‘Spatial Computing,’ perhaps in an attempt to redefine the metaverse. In this Head-to-Head interview, Tara McGeehan, President, CGI UK and Australia discusses the current state of the Metaverse and whether business leaders should be paying more attention and investing in these technologies.

Until then, there is room for many companies to succeed in the battle for metaverse supremacy as there is still a long runway
for growth. Gaming, social networking platforms, fashion, architecture, movies and automobiles are some examples of industries that stand to benefit from immersive experience platforms. Companies that create design tools stand to benefit as well, because developers
will use those tools to create 3D worlds that will aid in the development of the metaverse’s infrastructure. According to Grand View Research, the industry will grow at a 39.4% compound annual growth rate (CAGR) through 2030, reaching a market size of $678
billion. At one end of the spectrum is VR and the kinds of digital worlds already seen in massively multiplayer online games like Second Life, Minecraft, Fortnite and Roblox.

Looking Glass Labs, Canon, Roblox, Match: 4 Leading Metaverse Stocks That You May Not Have Heard Of

Robert Triefus was recently announced as the brand’s CEO of Vault and Metaverse ventures—a move that reflects his work in introducing Gucci to multiple digital environments. From Gucci Town in Roblox to exclusive community spaces on Discord and a pop-up concept store in The Sandbox, Gucci is taking the emergence of the Metaverse seriously and no doubt considers it a major part of this iconic brand’s future. As such, gaming is now a critical key battlefield for the big tech tech companies seeking to dominate the metaverse and digital economy involving billions of users.

This has a tendency to explore the criminal side of online abuse, such as grooming, the prevalence of online pornography. It also tends to describe social media use in similar language to that used to talk about addiction. If they know you are approachable and understanding about their online lives, they are more likely to talk about them. While new terms such as the metaverse and unfamiliar technology like VR headsets might make us fear these things are new, as with most things in the digital world, they are simply progressions of what has come before.

Gaming now key battleground for metaverse dominance

We’ve added UWP support to ShadowPlay, which means you can now record videos and capture screenshots from games purchased from the Microsoft Windows Store. Fire up games like Need for Speed Payback and start capturing your favorite moments. It’s now easier to create your unique filter – simply select the filter to add from the Game Filter menu. We’ve also made it hassle-free by remembering your preferences so you don’t have to re-apply the filter the next time you play. For Photo Mode, we’re giving you the option to hide the menu by pressing [Insert] – so you can record your fly-throughs of your favorite Ansel game. We’re introducing three new depth-based filters for Ansel and Freestyle that’ll allow you to further customize your screenshots and capture gameplay.

Not only that, but creator tools companies are starting to integrate the next parts of the value chain, such as distribution and marketing, to serve those creators who do decide to pursue music seriously. GeForce Experience now supports Battery Boost 2.0, which extends battery life while gaming by finding the optimal balance of GPU and CPU power usage, battery discharge, image quality, and frame rates. Battery Boost 2.0 has been totally re-architected, using AI to control the whole platform, all in real time.

New advances in technology are making the creation and promotion of music more accessible, opening up new forms of expression in the process. Generative AI is undoubtedly one of the biggest advances in this space with platforms like Dall-E2 affording fans and artists alike the opportunity to create visual worlds around music. Finnish artist JAMBO recently used this technology to create an artificially generated music video for his song ‘MAAILMA’, a process made possible by genrative ai tech where ability ability or access to funding might have otherwise prevented him. Developments in this area continue at pace, with signs that we may see a wave of AI generated music in the near future. Roblox players can use a Splash integration to make music and perform virtually for friends. New social apps, like HYPH and Minibeats (which is integrated within Snapchat), allow users to create new songs or remix existing ones for their posts, all within the same app.

A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

You can now archive high quality videos of your broadcasts to Twitch, YouTube, and Facebook. With GeForce Experience 3.16, we’re releasing a new beta feature called Ansel RTX. Ansel RTX expands key Ansel features to hundreds of games, allowing you to add stackable filters, save in HDR format, and even capture up to 8K resolution screenshots using AI on GeForce RTX GPUs. To enable this beta feature, go to “Settings,” select “Enable Experimental Features”, and press [Alt+F2] to start Ansel Photo mode. Reflex Analyzer now automatically configures itself – making latency measurement a 1-click experience and incredibly easy to use.

• Improbable was previously able to host 4,500 players in a demonstration in partnership with blockchain firm Yuga Labs.
• These new fan behaviours have shifted power directly into the hands of creators, forcibly evolving the artist-label relationship.
• If we take PinkPantheress’ first concert after her absolute domination of the TikTok music scene, she performed in a 300 capacity venue, which is absolutely nothing compared to Wizkid who sold out the O2 (15,000-20,000 capacity) three times.
• The event happens months after Roblox highlighted its vision for the future of creation revolving around generative artificial intelligence.

Epic has acquired Twinmotion (for its visualisation tool), Cubic Motion (computer vision), Hyprsense (facial animation), and SuperAwesome (children-focused platform) to bolster the Unreal Engine. The future of the gaming industry will be shaped by a range of disruptive themes, with metaverse being one of the themes that will have a significant impact on gaming companies. “The purpose of the metaverse is to enable new interactive entertainment experiences,” Herman Narula, Improbable’s co-founder and CEO, told CNBC. The Graphic India founder said the company’s ambition is to help lead a new Roblox revolution in India by pulling in millions of first-time users from the country and giving them a unique experience around high-quality unique Indian characters, stories and themes. Proactive will on occasion use automation and software tools, including generative AI.

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However, in considering the potential of the Metaverse and ChatGPT, it’s important not to view them as an either/or proposition. While ChatGPT may currently be the focus of excitement, it could also be a valuable tool for the Metaverse’s development. If the Metaverse is to fulfil the promise of being a seamless convergence of physical and digital realities, it will likely require a range of tools, genrative ai including advanced AI like ChatGPT. The key will be to keep people engaged and interested in these developments, regardless of which shiny new thing happens to be in the spotlight at any given moment. The metaverse will make digital media experiences more immersive, inclusive, and accessible than today. But it will raise social concerns ranging from data privacy to other forms of online harm.

I expect to see generative AI tools being merged, eventually, into mainstream learning. Children should learn the difference between acknowledging the use of these tools and claiming the work as their own. They should also learn whether – or not – to trust the information provided to them on the internet. But this research wasn’t investigating students’ use of Chat GPT or any kind of generative AI. It was conducted over 20 years ago, part of a body of literature that emerged at the turn of the century around the potential harm newly emerging internet search engines could do to student writing, homework and assessment. Past research on student cheating suggested that students’ techniques were sophisticated and that they felt remorseful only if caught.

The future for virtual influencers in social commerce

However, that does not give us any substantial proof as to whether the developments have stopped or not. Perhaps the reason for the decreased excitement surrounding the Metaverse is the lack of clarity around its accessibility. Roblox’s success is attributable to the Roblox engine that offers tools for creators to develop experiences on the platform. While Roblox expands its developer community and builds experiences, the engine will make it a prime M&A target in the future.

However, there is a rich history of platforms that could be considered, in modern terminology, to be “metaverses”. Launched in 2011, Minecraft is a block-building game which also allows for interaction with other users. Second Life saw hundreds of counterfeit goods, from Salvador Dali artwork to an Ikea catalogue’s worth of virtual items created by and sold to players of the game. More recently, Hermes sent a cease and desist notice to artist Mason Rothschild for the sale of his Meta Birkin bag NFTs. Just as fake items are a problem for brands in the real world, Virtual knock-offs and counterfeit goods will undoubtedly be part of our digital future as well. Gucci’s moves in virtual places and spaces is to be admired, their commitment to experimentation is unfaltering so would really recommend keeping an eye on what they do.

The event happens months after Roblox highlighted its vision for the future of creation revolving around generative artificial intelligence. AI Dungeon, a text-based fantasy simulation that runs on OpenAI’s GPT-3, has been churning out weird tales since May 2019. Reminiscent of early text adventure games like Colossal Cave Adventure, you get to choose from a roster of formulaic settings—fantasy, mystery, apocalyptic, cyberpunk, zombies—before picking a character class and name, and generating a story. Gaming headsets and accessories may not carry the glamor of a new title or console launch, but they’re just as vital to the modern gaming experience. As gaming rose to prominence and became a common hobby and a career, the number and complexity of accessories on the market deepened. Vicki Hayward joined Futuresource in February 2022, joining the marketing team as strategic press, partnership, events and content lead.

He says video games are “100%” the gateway into the metaverse.“I would argue strongly that the only viable Metaverse platforms right now are gaming platforms, most notably Fortnite of course but also League of Legends, World of Warcraft and others. Roblox, although a slightly different animal, also belongs on this list,” he says. I’ve been really fortunate to hold a variety of roles that have provided insight and experience working on all sides of the video game industry. I love games and the games industry, and it’s provided so many great opportunities for learning and growth.